What is paid advertising?
Paid advertising uses sponsored content to boost your website presence through third party feeds and pages such as Facebook, Instagram, Twitter, Youtube, and Google. By choosing the specific audience you want to reach using a range of demographic tools, paid advertising gets your message into the hands of your customers or potential customers effectively and efficiently.
Using social media to accomplish marketing objectives is a necessity. In today's world, paid social media is becoming an ever-increasing, critical part of your overall digital marketing strategy.
Done correctly, paid advertising is your business’s most promising option in drawing a new audience or building an old one. The key is to understand the various options and plan your strategy accordingly.
Benefits of Paid Media
Allows you to target a specific market and demographic
Generates brand awareness
Creates a "call to action" to get your new target (or old) more engaged in your business
Most effective method of ROI in social media