Social media is a great way to boost your business. In fact, studies have shown that for every dollar a company spends on social media marketing, they get an average return of $6.50! If you're not tapping into this market yet, it might be time to start looking at your options.
In this article we'll take a look at five different types of videos you can post on social media that can help amplify your brand and increase engagement with customers and the public.
1. Explainers
An explainer video is usually about one minute long and it serves the purpose of explaining your business to someone who isn't already familiar with you or your product. If this doesn't make sense to you, think of it like when you're watching a commercial for a new brand that you've never heard of before. The TV ad will give you an overview of what they sell, how it can help you, and might even show testimonials from customers if it's really good.
It works the same way online. You use social media to put up videos that quickly describe what your company does in just one minute or less. Then, ideally, viewers share these videos with their friends so they can better understand your service too!
2. How To Videos
Another popular type of social video you can post to different sites is a how-to video. These videos give clear instructions on how to do certain things in a particular order, and they usually feature a voiceover or special effects that make them fun and engaging for people to watch!
The reason these types of videos are so good is because not only do they help teach people new things, but they also show off your company's expertise when it comes to your products or services. If you're an accountant that shows how-to explainer videos about filing taxes or doing accounting work, this creates value for both the customer and the business owner by helping inform customers while building trust with potential clients.
3. Reviews and Testimonials
Another great type of social media video is an endorsement. Review videos can really help you stand out in a crowded marketplace so it's important to remember this when producing and posting them. When it comes to reviews, there are two main types: the official review and the customer testimonial.
As far as official reviews go, companies send their products or services to trusted reviewers who give their opinion on these items in a short video that's usually posted online or used for other promotional purposes. Customer testimonials, on the other hand, are raw videos where customers talk about why they love your business and how it has helped them out throughout their daily lives.
4. Behind the Scenes (BTS)
By putting up behind the scenes videos on social media sites like YouTube or Facebook, you're able to show all the action that happens inside your company or business that regular customers wouldn't get to see just by walking by. Not only does this give people an idea of what it's like working at your company but it also creates conversation with people who might have questions about how it works!
5. Live Videos
Finally, live streaming is one of the newest types of video content you can post on social media. The idea behind this is that it allows people to see your business in real time--talking to customers, going through the manufacturing process, etc.
Although live videos might seem a little intimidating at first because you have no idea what's going to happen when you click "live," they can be a lot of fun and really help create more engagement with your customers online!
In conclusion, regardless of which social media platform you choose or what type of video content you decide to upload there are a lot of benefits waiting for you on the other side. Whether it's driving new traffic to your website, increasing customer engagement by 20%, or just getting your name out into the general public again after being tucked away in obscurity for too long, social media videos are a great way to expand your reach and grow your brand!
For more information on how you can use social video, check out tapdigitalpro.com!