Video in Social Media

In today’s digitally connected world, context is as crucial as content. Making sure that your videos are designed for social media has become a must. Videos are now the number one consumed form of media on the internet—and mobile video views are set to become the dominant form of mobile communication.

As businesses continue to establish their social media presence, the benefit of social video content becomes greater and greater. TAP acts as a social media content partner, looking ahead at the various channels through which your videos will be viewed.

Factors to include with Video in Social Media

  • Length and pace of video

  • Which platforms in which video will be distributed

  • Relevance/timeliness

  • Overall value it will add to brand or business

  • Impact it will have on consumer


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