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What is Email Marketing and Why It's Important

Email marketing is a method of direct marketing in which businesses use email to send ads, request business, and encourage customer loyalty. Email is one of the most popular online advertising methods because it allows marketers to target potential customers with specific interests or location. The success rate of email advertising largely depends on how well recipients have been segmented; but even poorly targeted emails can generate revenue by increasing brand awareness.



Here are 3 tips on how to get started with email marketing for your business!





1. Know your customer

The success of email marketing campaigns depends on how well you know the interests and location of your subscribers . Email lists with poorly targeted audiences waste money, whereas well-targeted emails can be used to generate revenue. The easiest way to gain this knowledge is through buying an existing list; however sometimes it's better to start fresh. Websites like Clearbit or Datafox will allow you to find demographic information about websites visitors (like gender, industry, job role, company size, etc). Research the demographics of websites who may share similar interest as your ideal customer and use that information for segmenting purposes. These tools are also useful if you need more information about your own website traffic or email list.


2. Use email to send ads, request business, and encourage customer loyalty

Email marketing doesn't only have to be about sending promotional offers. You can also use email for other strategies like requesting business or encouraging customer loyalty . For example, an auto repair shop might send out an email asking potential customers if they need their vehicle serviced in the near future. By purchasing a list, you'll have high quality leads that are already familiar with your company! You could also offer exclusive deals in exchange for following your social media accounts - just remember that discounts should not be the main purpose of your email campaigns. If you're struggling to find good content material for your newsletters send out surveys or ask followers what topics are most important to. Keep track of these suggestions so you can refer back to them later for future email newsletters.


3. Use a double opt-in system for higher conversions

The key to a successful email campaign is the list of subscribers . Email marketing platforms like MailChimp or Constant Contact allow you to create a double opt-in subscription process so users have to confirm themselves before receiving emails from your business. This gives you one extra step towards building trust with potential customers and encourages higher subscriber engagement because people will be more likely to open your emails . In addition, using an email marketing platform that has autoresponders allows you track opens and clicks on links embedded into your messages! This data is incredibly valuable when split testing campaigns because it tells you which subject lines and images perform best - it's a great way to find out what your audience likes!


If you follow these steps, you'll have an easier time getting started with email marketing. Email is one of the best online advertising methods because people check their inboxes frequently - it also allows businesses to communicate directly to their customers ! If done right, there's no other form of advertising that will drive as much revenue as emails. Stay tuned for more tips on how to grow your business with digital marketing !